Chargers for companies: Public network, private infrastructure or a smart mixed strategy?
The transition to electric mobility opens up a range of opportunities for companies, but it also poses crucial strategic decisions. One of the first and most impactful is to define the charging model for the company's electric vehicles: Is it more convenient to depend on the growing public charging network, or is it more profitable and efficient to invest in the installation of private charging points on the premises themselves?
This article will walk you through the benefits, considerations, and usage scenarios of both options, helping you understand how they can, and often should, be strategically combined to fit your specific business operation.
At Wenea, we believe that it's not always an exclusive choice, but rather finding the perfect mix that maximises efficiency, control, and profitability for each particular use case.
Charging on the public network: Flexibility and immediate access, but with less control
Public charging networks, such as Wenea's extensive network of chargers accessible via our app, offer an agile and accessible solution, being particularly suitable for:
- Vehicles that make long and variable routes (commercial fleets, technical equipment, last-mile delivery services).
- Companies that do not have their own parking space or enough to install chargers.
- Small fleets or fleets with sporadic charging needs that do not justify a high initial investment.
- Businesses in an early phase of electrification, who want to test the viability of EVs before investing in their own infrastructure.
Key Benefits of Public Charging for Businesses:
- Immediate access with no upfront investment in infrastructure: Use existing charging points without installation costs or direct maintenance.
- Wide geographical coverage: Networks such as Wenea's offer an increasing distribution of charging points in cities, roads and strategic points.
- Flexible and on-demand use: Pay only for the energy consumed when you need it.
- Ideal for specific needs or employees on the move: Allows recharging during trips or visits to customers.
Important Public Charge Considerations:
- Variable availability: There may be competition for the use of charging points at times of high demand.
- Not always optimal location: Chargers may not be exactly where your operation needs them at any given time.
- Generally higher cost per kWh: Compared to optimised private charging at off-peak times.
- Less control over the process and fleet-specific charging data.
Wenea solution for employees on the move: With Wenea's Tap&Charge, companies can offer their employees a simple and controlled way to charge on Wenea's public network. Through a personalised smart card, employees access the network without having to use the app individually, facilitating the charging experience and allowing the company to centrally control consumption and costs, even outside its facilities.
Private On-Site Chargers: Maximum Efficiency, Full Control and Optimised Costs
The installation of dedicated charging points on company premises (corporate headquarters, logistics centers, employee parking lots) is the preferred and most strategic option for companies with:
- Fleets of electric vehicles for regular or intensive use.
- Vehicles returning to base daily (e.g. local delivery fleets, service vehicles with fixed base).
- Need to offer charging to employees as a benefit or for company vehicles.
- Energy cost optimisation and operational control objectives.
Key Benefits of Private Charging for Business:
- Significantly lower and predictable cost per kWh: Allows you to schedule charges at off-peak times with reduced electricity rates.
- Full control over usage and consumption: Manage who charges, when, and how, through platforms like Wenea for Business.
- Optimisation of contracted power: Avoid demand peaks and cost overruns through intelligent load balancing systems.
- Integration with fleet management tools and company software.
- Guaranteed availability for company vehicles.
- Possibility of offering charging as a value-added service to employees or visitors.
Drawbacks and Requirements of Private Charging:
- It requires an initial investment: In chargers, installation and possible electrical adaptations (although there are grants such as the MOVES Plan and financing options that Wenea can manage).
- Need for available physical space for charging points.
- It requires a prior technical study of feasibility and impact on the electrical installation.
Estimated Economic Comparison: Public Charge vs. Private charging (Heavy use for fleets)
To illustrate the differences, we present an estimated economic comparison. These values are indicative and can vary significantly depending on the supplier, the electricity tariff contracted and usage patterns:
| Key Feature | Public Charge (External Network) | Private Charging (On-Site Installation) |
|---|---|---|
| Average cost per kWh | ~£0.65 | ~£0.18 |
| Estimated monthly cost (fleet 5 EVs, 2,000 kWh/month total) | ≥ £1,300 | ≤ £360 |
| Initial Investment | None | From £3,000 (with grants) |
| Operational Control | Low | High (with management software) |
| Availability | Variable | Guaranteed for the fleet |
| Time Optimisation | Limited | Total (Smart Programming) |
| Estimated ROI (Private vs. Public Investment) | N/A | ≤ 6 months |
Note: Costs are approximate and must be validated for each specific case. Wenea can carry out a customised feasibility study.
When to Choose Public, Private or Blended Charging?
The optimal decision depends on multiple factors specific to each company:
| Company Situation | Wenea's Strategic Recommendation |
|---|---|
| Small fleet, without a fixed headquarters or with high geographical mobility | Prioritise the use of the public charging network (such as Wenea's), complemented by solutions such as Tap&Charge for employees. |
| Vehicles that spend the night or return to the base daily | Investment in private charging infrastructure at headquarters is the most profitable and efficient option in the medium to long term. |
| Mixed-use: on-road vehicles and fixed-base vehicles | Implement a combined strategy: private chargers at headquarters for main charging and access to the public network for opportunity or en route charging. |
| Company in the early phase of transition to EV | Start with the public network as an agile first step to assess needs and, subsequently, plan the private infrastructure. |
| Offer Employee Charging as a Benefit (Workplace Charging) | Installation of private chargers in the workplace, with possible access and cost management. |
The key is not a binary choice, but to find the perfect balance that suits your operations and business objectives.
Wenea: Your strategic partner to find the ideal balance in your fleet load
At Wenea, we don't just install chargers; we design smart, tailor-made charging solutions. We help you analyse your needs and implement the optimal mix of public and private charging:
- Access to one of the largest public charging networks in Spain and the UK: With the Wenea app, your drivers will always have a charging point nearby.
- Turnkey Private Charging Solutions: From the feasibility study and design, to the installation, management software and maintenance of charging points in your company.
- Unified Management Platform: Control both the charging made in your private facilities and the consumption of your employees in Wenea's public network, all from a single dashboard.
- Expert and Personalised Advice: Our team of B2B specialists will analyse your operations to size the ideal charging solution that maximises your efficiency and minimises your costs.
Ready to optimise your company's charging strategy?
Talk to our team and find out how Wenea can help you make the most cost-effective and efficient decision.